An answer to awkward-fitting Carhartts and Dickies, in 2010 a Colorado-based clothing company, Farmers Couture, launched a new line of clothing for hard-working women who don’t want to sacrifice fashion for comfort. Farmers Couture founder Kristin Mach hired Zebra to design an identity for the new brand, including a line of women's t-shirts, clothing tags, labels, and a website (www.farmerscouture.com).