Friday
Feb172012

I recently found this excellent diagram from Colin Harman that sums up a lot of the challenges graphic designers encounter on a regular basis. Many clients want a bargain, but bargain design looks cheap, and you get what you pay for. 

Zebra works with our clients to develop strategies based on their specific goals, timeline and budget so our clients always get great graphic design at a reasonable price. 

Call Megan at 720.891.1442 today to discuss your marketing goals.

Friday
Feb172012

Luxe Business Cards from Moo.com

First impressions can be nearly impossible to reverse or undo, making those first encounters extremely important. So, whether they are in your career or social life, it's important to make a good first impression, and your business card is a great way to start.

Check out our new favorite "Luxe" cards from Moo.com. At triple the thickness and weight of most ordinary cards, Luxe boasts a rich seam of color within the layers of paper, and a stunning, tactile quality that you won’t find anywhere else on the web. And the price isn't going to break the bank either:
50 cards = $34.99

100 cards = $69.98
200 cards = $109.88

Call Megan at 720-891-1442 to get started on a design for your new business cards today!
Tuesday
Jul262011

Marketing Your Business Online

Online marketing is an incredibly effective tool for any business or organization, and having a good website is a must. Luckily, websites are a lot more affordable than they used to be, and they can reach hundreds or thousands of targeted visitors a week. So in order to market yourself effectively online, first you need a website. Second, you have to make sure people find you on Google.

It’s no secret that Google is the fastest growing marketing tool for businesses and organizations, single-handedly replacing phone books, dictionaries, encyclopedias, and even libraries. Google has literally hundreds of algorithms for how results are listed, and they are constantly changing them, but they fall into two categories - relevance and timeliness. Websites with the greatest number of matching keywords are given preferential treatment because they are deemed the most relevant. Similarly, websites that are updated more recently will be rewarded for having more up-to-date information. With that in mind, here are some helpful tips for improving search engine ranking organically (without paying big bucks for preferred placement).

1. Pick a strong domain name (aka website address).
The words included in your domain name are given high priority, so misspellings or abbreviations will make it hard for others to find you. Domain names can be longer since people rarely enter the address manually, searching for keywords in Google clicking on a link instead.  Plus, most letter combinations of seven letters or fewer are already registered.  To find and register a domain name, visit www.godaddy.com or www.networksolutions.com.

2. Build a search engine friendly site.
Google catalogs keywords by “spidering” them on a regular basis, and a well designed website ensures most of the relevant text is in HTML (not a graphic) so Google can catalog it. Page links also need to be in HTML or Google cannot follow them to catalog text on sub-pages. Properly tagged images and clear navigation also help.

3. Content is king.
Back in the day, we could fool search engines with meta-tags, or keywords hidden in the code. No longer. Google is smart enough to know if the page actually contains relevant information, and will largely ignore meta-tags, preferring to catalog the actual page content. So the only way to really appeal to Google is to have lots of relevant content. Blogging, posting news articles, and adding descriptive text are imperative for improving search results (notice how many times I use the word “website” in this blog).

4. Get links to your website on other websites.
The more often Google’s spiders find your website, the higher your rank. You will also be rewarded for the additional traffic to your website. Ask partners, vendors, associates, etc. to include a link on their website to yours, and offer to return the favor (for good measure).

5. Be patient.
When you first launch your website, you will not appear on Google for a couple of weeks because they have billions of websites to catalog. Also, preferential treatment is given to older domain names, so Google rewards longevity. Keep maintaining and updating your website regularly, and your work will pay off!

6. Update your website regularly.
Google prefers websites that are regularly updated, and rightly so, since a well maintained website is more likely to be accurate. 

The good news is that technology has progressed to a point where there are great options for Content Management Systems (CMS) that allow people to update and publish changes to their websites with no technical knowledge.  In fact, Zebra offers a very affordable “skeleton” package where we design all of the essential elements (header graphics, navigation, background, etc.) and we teach you how to populate and update the site yourself.

Contact Megan at 720-891-1442 or megan@zebraincorporated.com for more information about how Zebra can help your business or organization market effectively online.

Friday
Apr152011

Denver's Public Art: The Good, The Bad, and The Ugly

I recently returned from the Downtown Denver Partnership's Urban Exploration trip to Philadelphia, and I was particularly impressed with Philadelphia's public art (this photo is "Crystal Snowscape," just one of the hundreds of breathtaking murals in the city). Philadelphia has a long tradition of investing in public art, and there are exquisite examples around every corner.

However, it is interesting to note that the two most iconic and photographed pieces of public art in Philadelphia are arguably their least attractive.

The "LOVE" sculpture, while certainly an optimistic addition to the once-dreary and dangerous downtown, is grossly out of scale for the prominence of its location. Its garish colors are dated, and the sculpture is dwarfed by the surrounding buildings and the Avenue of the Arts. I couldn't help but think how this impressive vista deserves something more GRAND! I just didn't feel the LOVE.

The second most famous sculpture in Philadelphia is the Rocky Balboa sculpture at the art museum. The bronze statue of Rocky was briefly located at the top of the steps for the filming of Rocky III, but was removed when city officials argued that the statue was not "art" but a "movie prop," and it was banished to South Philadelphia. The statue returned to the Philadelphia Art Museum in 2006 simply because tourists kept looking for it, but the museum insisted on placing the sculpture at the base of the steps to maintain the "design integrity" of the art museum plaza. Ouch!

I started thinking about Denver's public art, and how our least attractive examples also garner the most attention. Some examples for your consideration:

The Blue Stallion

Nicknamed "Blucifer," the Blue Stallion at Denver's International Airport is easily our most famous example of bad public art. Most people already know this sculpture actually killed the artist, Luis Jimenez, who was crushed by the horse's torso while hoisting it for final assembly in his studio. But few know that the red glowing eyes were in honor the artist's father, a neon sign manufacturer in Texas. The effect, while well-intentioned, is really quite disturbing and rivals the stallion's giant phallus for reasons it's one of Denver's most despised, and discussed, sculptures. Did I mention the sculpture took 14 years to make and cost taxpayers $650,000?

National Velvet

Located on the 16th Street Pedestrian Bridge, this sculpture was unveiled in November 2008. During the ceremony, then Mayor John Hickenlooper, couldn't help caressing it. "This is a piece of art that begs to be touched." He paused thoughtfully. "I suspect the mayor’s office may get a few calls."

When I first saw this sculpture, I hated it immediately. I despised it so much I didn't think I could hate something more, until I learned its name. "National Velvet" conjures all kinds of images - a youthful Elizabeth Taylor on horseback, our forefathers draped in luxurious fabric, etc. - but not bulbous red spheres.

Here's an excerpt from Denver's Westword article, 11-18-08:


Even the work’s sculptor, John McEnroe, seemed unconvinced about the title. “'Velvet' implies something suggestive,” he said with a sly grin before the ceremony. “And the word ‘National’ speaks for itself.” Whatever you say, John.

Many nicknames have been suggested for this sculpture including "Wet Salami," and "Kidney Beans" but my personal favorite is Westword's "Saggy-Boob Electric Penis." Regardless what we call it, this $50,000 sculpture was fabricated from resilient plastic and is impervious to the elements. So whether we like it or not, Saggy-Boob Electric Penis is here to stay.

Blue Bear

This 2005 sculpture by Lawrence Argent is officially titled "I See What You Mean" but frankly, I'm just not seeing it. I know, most people in Denver love this bear, but it just reminds me of the giant inflatable rat pro-union protesters use in New York City. The 40-foot bear is described as "a stylized representation of native fauna. As the bear peeks inside the enormous facility at the conventioneers, displacement and wonder pique curiosity and question a greater relationship of art, technology and whimsy." All I see is a shameless advertisement for the Scientific and Cultural Facilities District - their logo is (you guessed it) a blue bear.

 

The Dancers

I would be remiss if I did not include The Dancers in our exploration of really bad public art in Denver.

Most often referred to as the "Dancing Naked Aliens" this 25-ton steel and fiberglass eye sore by Jonathan Borofsky was chosen by former first lady Wilma Webb, against the wishes of many on the public art selection committee.

The City and County of Denver eventually paid a whopping $1.58 million for this monstrosity, including five speakers at the base of the sculpture that play a continuous recording of an original song called "Let's Dance." With that kind of budget, couldn't we get more than one song?

 

Honorable Mention: All Together Now

I actually love this sculpture, recently added to the corner of 14th and Curtis street. As part of the redevelopment of 14th Street (now "Ambassador Street") All Together Now is a playful, optimistic addition to an otherwise dreary street-scape. It gets honorable mention only because when I first saw it, I thought it said "All To Get Her Now." Now, that's all you'll see, too.   

In conclusion, I postulate that our reaction to "bad" art can be just as meaningful and valuable as our reaction to "good" art. I'm just grateful we have public art to ponder.